Objective
Help job seekers find and land their perfect role at a Bay Area start-up.
Brand Identity Overview
Searching for a job brings zero joy and can be a very isolating place. Traba’s mission was to bring happiness to this process. I wanted the overall aesthetic to make every visitor smile without sacrificing any credibility as an expert in the job search space. The colors and fonts are meant to be simple and playful without being too childish. The graphics are hand-drawn to add to the playfulness as well as connect to the human element of the brand.
Colors and typography
Headings
Body/Paragraph
Colors
Logo
Homepage designs
Browse and filter companies
Rather than just putting terms into a search box, users can discover new companies by filtering industries, location, job type and culture attributes. My favorite part is that users can see the number of company cards change as they check and uncheck selections within each tab.
Company profiles
I designed and built a template for delivering a large amount of information about a company without creating a sense of being overwhelmed. The trick was also giving each profile a unique look without distracting from the information while also being created by a non-designer.
User signup questionnaire
Part of the signup process involved gathering information from the user that could then be used to find them the companies that fit them best. By having it only be a 5 step process, we were able to gather a lot of differentiating information without an insanely long, drawn out process.
Podcasts
I created a media library for podcasts that discuss all sorts of topics from insider company culture discussions, to how-to’s on resume writing and interviewing.
