Design an app that will help people reduce stress by incorporating anxiety reducing exercises into their daily routine.
Brand Identity Overview
I wanted the app to feel very calming and relaxing but also have a bit of a medical feel to add some credibility.
Colors and typography
The app has 3 main areas. There is a library of practices, a calendar to help stay on track, and written content to educate users on the science around the causes of stress as well as how to control it.
Users can track their progress
As users continue to use the app, their progress is tracked so that they can start to see trends and learn which practices work best for them. The graphs are created using Flot.
These are white-label versions of the app that companies and organizations can distribute to their employees and members. I design a custom theme for each one.
Sales and Marketing Website
The website is used both for marketing as well as a location to buy and manage partner versions of the app. I also designed and built a co-branded store for users to buy products offered by authors featured within the app.
Reviews from the Apple App Store
“I have found this app to be absolutely amazing …within one month of using the core exercises my stress level has decreased dramatically… I now have great tools with reminders to deal with life’s daily stresses…would definitely recommend this to everyone…kudos to the creator!!“
“This app is more than a way to manage stress. It’s a method and set of tools to help you achieve emotional, mental, and physical balance. Content from some of the brightest scientific, spiritual, and philosophical minds in the field allow you to choose a plan that fits your views. Really well done!“