Drive repeat visitors and account signups by creating a seamless user experience between platforms.
Rather than creating an experience muddied up with hard selling account signups, we wanted to create a super simple experience that was easy to use. The easier the tools were to use, the more validity the brand would gain, and users would be more likely to want to create an account rather than be forced to.
Users access the app from Dropbox by hovering over the “Open with” link next to their document, then selecting Nitro from the list of connected apps. Their document automatically opens within the Nitro app and the user is on their way.
Users can convert documents, fill and sign forms, organize pages and optimize files for faster web viewing. These features were chosen by looking at the most commonly completed tasks within the web-based product Nitro Sign (Then known as Nitro Cloud).
Users can convert their PDFs to multiple different filetypes, and once complete, the files are automatically saved directly to their Dropbox account.
Fill and sign forms
Users can fill out forms by dragging and dropping various different fields directly onto the document. If the user already has an account, then these fields are automatically filled in to make the process even easier.
Rotate, rearrange, and delete pages either one by one, or select multiple pages to do a batch edit.
Optimize for web
Reduce files sizes for faster viewing online. Users can either saved the optimized file as a new file or replace the original.
After completing a workflow
Once the user has completed the action, they are presented with the option to try Nitro Cloud for free or learn more about what Nitro can do. Otherwise the user can easily get back to their Dropbox files.
Marketing and launch
I designed and built all of the webpages that accompanied the app user experience and partnership launch. This included landing pages promoting each tool with signups for Nitro Cloud, as well as a partnership announcement landing page. Finally, I designed all of the emails to be used within the app as well as all announcement emails to all Nitro customers.