Traba was a SaaS company that aimed to help users discover jobs based on company culture, location, and industry. They also offered resources for improving job search skills such as resume and cover letter writing as well as interview prep and networking.
I created and maintained all aspects of the brand and owned the entire product user experience. Since we were primarily a 3 person company, I was our entire design department as well as our entire front-end engineering team.
At it's core, Traba was determined to "Make Work Happy." My objective was to create a brand and set of products that took the pain out of finding a job by matching users to companies based on culture fit, rather than simply job requirements. We also wanted to help users gain more confidence in their search by supplying them with tools to put their best foot forward with resume reviews and interview prep.
With a mission like "Make Work Happy," everything about the brand was meant to bring joy. This was my first experience leading the creation of a brand from the ground up with intention, rather than just creating a logo and some colors.
One of the biggest lessons I learned from Traba came from designing the layout for our company filtering screen. I made the assumption (like a lot of younger designers do) that just following what a major company did is what works best. So I initially designed this screen to follow Amazon's layout at the time. However, we did not see much interaction with the filters, so using Crazy Egg, we tested this initial layout against a left side menu. What we learned was people saw and interacted with the filters on the left at a much higher rate. From that moment on, my philosophy changed from "imitate it," to "test it."
Imagine having a friend tell you what it's like working for their company.
We pulled content from each companies website, YouTube page, Facebook page and any other public profiles they may have had and manually compiled it into a single, easily digestible page. The goal being to give the user a clear idea of what it is really like working at the company.
We pulled in job results from company job boards, so users could see what roles were available without having to leave the site. We were even able to filter roles based on departments.
Traba was on the cusp of taking off just before being forced to shut down due to lack of funding. Leading up to shutting down, we had 10% week-over-week growth for 6 months straight.