About Me

I managed a cross-disciplinary team while also serving as lead front-end developer. I drove a major brand evolution, built and maintained the company’s web properties, and developed scalable tools and templates that empowered non-technical teams. I also earned recognition as Employee of the Year in 2018.

I established Traba’s brand identity and led the design of its digital products and marketing assets. I enhanced usability through thoughtful user flows and mockups, created marketing collateral across print and digital, and hand-built the company’s website front end, improving both performance and engagement.

I designed the full product experience for DeStressify Pro, a mindfulness app for iOS and Android. I led the design from early wireframes to polished visuals and created the supporting marketing website, increasing visibility and adoption through a cohesive user and brand experience.

I designed and tested e-commerce and mobile experiences, directed marketing visuals, and ensured brand consistency across campaigns. I  developed WordPress themes that improved functionality and aesthetics, combining strong visual design with technical implementation to elevate the company’s digital presence.

I defined and built the company’s visual brand, creating the website, logo, print collateral, and business cards while also managing social media channels across Facebook, Twitter, and YouTube. I designed and developed a wide range of digital and print projects, contributed to video and photography shoots, and trained clients to confidently manage their own websites using WordPress as a CMS.

I designed a wide range of creative assets—including websites, print ads, catalogs, logos, business cards, and product packaging—while also building basic HTML sites from scratch. In addition to design, I handled all aspects of photography, from planning and setup to final execution, and worked directly with clients to bring their visions to life.