Objective
Define a brand that will differentiate Evolve in a fast growing wearables space
Evolve Biologix Brand
One of my first tasks when I joined was to define the Evolve Biologix brand and create brand guidelines as well as build out the entire design system for both product design and web and marketing efforts.
My Role
As the head of design, I established every aspect of the brand. I conducted market fit research, defined the archetype, designed the visual identity and built out the design system, which I named “Prana UI.”